Annual report about apple company Essay Example | Topics and Well Written Essays - 1000 words

Annual report about apple company - Essay Example In order to provide differentiated and unique products, the company engages in innovation each year providing their consumers with products that use groundbreaking technology whose introduction to the market is backed by an effective marketing and advertisement strategy. Consequently, a combination of these approaches ensures that Apple Inc’s products become synonymous with cult-brands. Nonetheless, it is important to identify the objectives of the company in order to understand the marketing and advertisement strategy that the company uses to promote its products. Through providing innovative hardware, software, services, and peripherals, the company’s objective is to bring out the best user experiences by providing differentiated and unique products in terms of design and the operating systems, which sets them apart from the competitors (Apple Inc. 2012). For this reason, the innovation the company engages in provides consumers with new products and services that are superior in quality while being easy to use, provide seamless integration, and provide innovative designs. In effect, innovation has helped the company gain competitive advantage in the industry since its strategic approach ensures that the company produces differentiated products that provide it with a competitive edge whose innovations are not as unique and differentiated as Apple products. In the contemporary society, it is evident that information and technological innovations keep on evolving with various companies frequently producing new product offering. For this reason, companies operating in this sector face stiff competition due to these new products and services on offer. Nonetheless, a good marketing strategy ensures that Apple Inc. is able to compete effectively in the competitive business environment while also maintaining a competitive edge over its competitors. In order to effectively position the company to consumers in this competitive sector, the company has focu sed their marketing strategy by providing products with appealing designs, focused their product offering, and provided designs and products that are easy to use for their consumers (McDonald and Keegan 2002). Other than offering differentiated products, Apple Inc. practice market segmentation by dividing their marketing offering into five distinct segments. These segments are the consumer segment, Small and Medium-sized Business segment, education segment, enterprise segment, and government segment with each market segment provided with unique products from the company that meet the needs and preferences of consumers in each segment (Apple Inc. 2012). Under the education segment, the company offers products to consumers in educational institutions with the products on offer providing them with the requisite knowledge and set of skills that enhance their learning. In addition, the company offers special pricing for consumers in this category. On the other hand, government agencies a lso offer various products and services that specifically meet their needs and objectives of offering services to the public in a seamless approach. Similarly, other segments of the markets that the company offers are unique to the company seeking to provide products meant for each market segment with these products meeting the specific needs of the customers under

The Piano Lession Essay Example | Topics and Well Written Essays - 1250 words

The Piano Lession - Essay Example Berniece is very stalwart in upholding family traditions. She has been very close to her father. She and her father had developed an obsession for the piano. Berniece’s perspective on piano shows her being very keen to preserve the past of her family. She resents racism too but protests against it within the limits of reasonability. The piano has the carving of her family’s history in the shape of pictures, blood and tears. These are invaluable for Berniece and she does not want to let go any part of that. In her point of view, her father stole the piano because he wanted to get close to the engravings that were on it. It shows that she has great love and respect for her family’s past and history. She also respects the feelings of her ancestors. She acts as a guard for her family’s past. She does not want the piano to be sold and thinks that her father would have approved her intentions. Berniece is a cleaning lady and she accepts the world the way it is. She has lost her husband and she blames Boy Willie for that. She has lost very much and all she is left with is the pleasant memories of the past. She chose to live close to the piano just like her mother, Mama Ola. She goes through almost the same type of tragedy that her mother had faced. She loves her mother very much which is shown by her cleaning of Mama Ola’s picture with love (Act 1, Scene 1, Part 1). Her decision of not agreeing to sell the piano shows that she is very attached to the memories of the past and the legacy of her family. She is so much attached to her past that she does not heed to the offer of Avery to court her (Act 2, Scene 2). She does not want her daughter, Maretha, to suffer from a similar nostalgia which is why she has not told her anything about what the carvings on the piano mean (Act 2, Scene 5). Boy Willie wants to sell the antique piano to buy the land in which his ancestors worked as slaves. His perspective on the piano describes his nature. He shows utter disregard for the family traditions. He thinks that if he sells the piano and is able to purchase the Sutter’s land, he would avenge his father and live at the â€Å"top† of life. His father was also as reckless as he is. He thinks that if he is able to sell the piano, his father’s wishes would be immortalized. It also suggests that his father is somewhat responsible for instilling a rash behavior in him. He looks at the piano as an object that can fulfill his desire to become rich. He thinks that his father would have done the same (Act 1, Scene 2, Part II). He does not care about what his family wants and upholds. He completely rejects the wishes of sister, Berniece. His decision to sell the piano shows his negative approach towards life which has made him a person who looks at easy ways to get rich rather than by working hard. Boy Willie thinks that the only way to stand neck to neck with the white people is to become wealthy. This is a common belief among the suppressed races of the world that they can get respect if they become wealthy. Boy Willie thinks that the white people have no right to look down on him and must treat him with respect. He can get his due respect by becoming rich and selling the piano is his only chance at that. He is a person who has received a lot of mental suffering due to the racism between blacks and whites. He has a lot of hatred for white people. His father worked for the white people all his life. He holds the